On the second day of World Food India 2024, the Ministry of Ayush hosted a distinguished gathering of industry leaders, policymakers, researchers, and innovative startups at Bharat Mandapam, Pragati Maidan, New Delhi for a workshop titled "Revolutionising Nutrition: Ayush Food Innovations for a Sustainable World."

The 90-minute program aimed to connect traditional Ayurvedic principles with modern nutritional requirements, emphasising the therapeutic and appetising potential of Ayush foods. Prof. Tanuja Nesari, Director of the All India Institute of Ayurveda, addressed the common idea that Ayurvedic cuisine is tasteless. "Ayurvedic food is not only healthy but also delicious. However, many people still believe that if it's Ayurvedic, it won't taste good," she said, advocating increased awareness of its benefits.

Dr. Anupam Srivastava, Head of Ras Shastra & Bhaishjya Kalpana at the National Institute of Ayurveda (NIA), provided an in-depth overview of Ayurveda Ahara, emphasising its importance in achieving food security in India. He investigated the legislative structures necessary to incorporate Ayurvedic ideas into modern food systems.

Startups and industry executives also provided perspectives. Viral Tiwari, Co-Founder of Nuskha Kitchen, spoke about the rapid rise of Ayush startups, while Ashish Dixit of Dabur highlighted the global potential of Ayush-based nutrition. He asserted that effectively controlling international standards and views can unlock significant business potential in elevating Ayush Nutrition for International Markets.

Dr. Manish Pande of the Quality Council of India (QCI) emphasised the necessity for stringent compliance and regulatory monitoring, while Avesthagen's VP of R&D, Dr. Sonali Mohan, urged a holistic approach to health and wellness.

Dr. Radhe Krishan, Senior Media Advisor to the Ministry of Ayush, hosted the discussion and concluded it with a call to action for stakeholders. He emphasised the need for collaboration in moving Ayush innovations ahead, especially for entrepreneurs looking to make an impact on the global arena.

The event brought together policymakers, business executives, and regulatory authorities to explore the global expansion of Ayush-based nutrition and the integration of Ayurvedic foods into mainstream markets.