The increasing use of glucagon-like peptide-1 receptor agonist (GLP-1 RA) medications for weight loss is significantly influencing the landscape of facial plastic surgery, according to a recent survey conducted by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS).

Shifting Trends in Facial Procedures

The annual 2024 AAFPRS survey, distributed to academy members in December, revealed notable shifts in aesthetic preferences. While rhinoplasties, facelifts (including partial facelifts), and blepharoplasties remained the top three surgical procedures, the report highlighted a 50% increase in fat grafting procedures. Experts attribute this rise to patients seeking to restore lost facial volume caused by rapid weight loss, often referred to as "Ozempic face."

One in four surgeons expects a growing demand for nonsurgical treatments, such as injectable fillers and skin-tightening procedures, as patients explore minimally invasive ways to address facial changes due to weight loss. Additionally, 10% of AAFPRS members reported that they have begun prescribing GLP-1 RA medications themselves.

Expanding Role of Regenerative Medicine

The survey also highlighted the increasing role of regenerative medicine in aesthetic procedures, with 57% of respondents predicting a surge in treatments such as platelet-rich plasma (PRP) and exosome-based therapies. These innovations are expected to enhance skin rejuvenation and wound healing, further transforming the industry.

Rising Interest in Male Aesthetic Procedures

Another emerging trend is the growing number of male patients seeking cosmetic procedures. According to the survey, 92% of facial plastic surgeons reported an increase in male clientele, with blepharoplasty, rhinoplasty, and facelifts being the most sought-after surgical treatments.

"Just like their female counterparts, neurotoxins, fillers, and skin treatments remain the top three nonsurgical procedures among men," noted Dr. Patrick Byrne, president of AAFPRS. "This trend highlights the growing acceptance of aesthetic treatments among men and their changing approach to self-care."

As weight-loss medications continue to gain popularity, experts anticipate further shifts in both surgical and nonsurgical cosmetic treatments, reinforcing the evolving nature of facial plastic surgery.