India's plant-based beverage business is rapidly developing, with health and environmental concerns influencing customer choices. Country Delight, well-known for its dairy and kitchen products, has introduced an oat-based drink aimed at lactose-intolerant and health-conscious consumers. But, beyond marketing claims, what does this new launch reveal about India's evolving dietary habits—and how healthy is it really? 

Lactose intolerance is more common in India than most people believe. According to some studies, more than 60% of Indian individuals may have lactose malabsorption. Bloating, diarrhoea, and stomach pain are common symptoms after drinking milk.  

Country Delight's new drink is designed precisely to meet this requirement. By providing a lactose- and casein-free alternative, the firm seeks to tap into a market of millions who struggle with regular dairy products. 

Another major selling feature is that the drink does not include soy or nuts, which are two of the most frequent food allergies worldwide. According to the Food Safety and Standards Authority of India (FSSAI), nut allergies, while less common in India than in the West, remain a concern, particularly among urban populations. 

Country Delight states that its production plant follows strict allergy isolation measures to prevent cross-contamination. While these standards are widely used in global food safety measures, they are not always followed in India. Their adherence is a positive indicator for patients with severe allergies. 

Oats include beta-glucan, a soluble fibre that has been demonstrated to promote gut health. According to research published in Nutrients (2021), beta-glucan aids digestion and promotes beneficial gut microbes. The Country Delight oat drink claims to provide this advantage without sugar or additives. 

However, experts warn that oat beverages are not a suitable replacement for dairy in many ways. While they include some fibre and vitamins, they frequently lack the natural protein and calcium content of milk, unless fortified. 

Added sugar is a big health concern in India. The National Family Health Survey-5 finds that obesity rates are rising, which is caused in part by sugary drinks. Country Delight's oat beverage is unsweetened, which is a significant advantage. Avoiding additional sugar reduces the risk of diabetes and weight gain. 

Country Delight claims to use no artificial preservatives and minimal processing. These are critical considerations for urban consumers concerned about ultra-processed foods, which have been linked in numerous studies to obesity, heart disease, and metabolic disorders. 

Country Delight's oat drink, priced at ₹40 for 400 ml, is less expensive than several imported plant-based milks offered in India, which can cost over ₹250 per litre. This could make lactose-free choices more affordable for middle-class consumers, although they will remain pricier than ordinary dairy. 

Country Delight claims that its product is ISO certified and subject to the US Food and Drug Administration's Foreign Supplier Verification Program (FSVP-FSMA), with over 140 daily quality tests. These certificates indicate respect for international food safety standards, but Indian consumers should still read labels carefully. 

Country Delight's oat beverage highlights a significant movement in Indian food culture towards plant-based, allergen-free, and minimally processed options. It addresses a legitimate demand among lactose-intolerant and allergy-prone consumers. While it is a healthier option for many people, experts recommend using it as part of a balanced diet rather than as a direct nutritional replacement for dairy.