Rusan Pharma, a pharmaceutical company dedicated to improving healthcare globally, has launched a campaign to promote tobacco de-addiction with the brand ‘2baconil’ – the only Indian brand to indigenously develop, manufacture and market India’s first 24-hour Nicotine Replacement Patch (NRP).

The company said that 2baconil’s NoReasonIsGoodEnough campaign comes from a deeper consumer insight that people give various reasons for smoking. However, there is ‘no reason is good enough’ to continue with this habit.

“Mega Influencers from different walks of life, such as Pooja Makhija, Sapna Vyas, Aadar Malik, and Radhika Bose, collaborated with this campaign, and spread the message to a wider audience to quit smoking,” Rusan Pharma added.