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"Nasha Mukti Indradhanush Abhiyan India" Campaign Gains Momentum in Fight for Tobacco-Free Future

In a resounding effort towards a tobacco-free future, the "Nasha Mukti Indradhanush Abhiyan India" campaign is galvanizing the nation with its signature initiative. Launched by the Asian Coalition for Health Empowerment (ACHE) in collaboration with Doctors Against Addiction (DAAD), this campaign is garnering unprecedented support from medical professionals and the public, paving the way for a healthier, addiction-free India.


Over the past eight months, the campaign has seen a remarkable response, with more than 1,000 medical doctors, public health experts, and medical students from both undergraduate and postgraduate levels signing on to support the initiative. These signatures are being compiled and shared with health organizations and policymakers, including the Prime Minister’s Office, to advocate for stringent measures in tobacco cessation.

Dr. Narender Saini, Former General Secretary of the Indian Medical Association, asserts, "The Nasha Mukti Indradhanush Abhiyan India is not just a campaign; it's a movement towards a healthier future. The campaign embodies a comprehensive strategy to eradicate the grip of tobacco addiction while advocating for stricter policies to curb tobacco use and other harmful substances. We are witnessing a dynamic shift in how tobacco cessation is approached. The collective efforts of our dedicated healthcare professionals and the broader community in dispelling myths and fostering awareness are crucial steps toward a healthier society."

The campaign's focus extends beyond tobacco, targeting addictions like drugs, alcohol, and even smartphone overuse. It aligns with the United Nations' Sustainable Development Goal-3 (SDG-3), which emphasizes ensuring healthy lives and promoting well-being for all ages, embodying a preventive and curative approach to tackle the crisis.

Dr. Pawan Gupta, Senior Consultant in Pulmonary Medicine at BLK-MAX Super Specialty Hospital in Delhi, emphasizes the campaign’s comprehensive approach, saying, "We are witnessing a paradigm shift. Our strategy integrates global best practices with local insights, ensuring a robust framework for tackling addiction. By uniting healthcare professionals and concerned citizens, this campaign creates a powerful voice to advocate for better health practices and policies. This holistic approach is crucial for achieving our goals and making a lasting impact on public health."

Dr. Sunaina Soni, Assistant Professor in the Department of Physiology at Subharti Medical College in Meerut, echoes these sentiments, "The overwhelming response from the medical community indicates the campaign’s importance. The signatures we've gathered will drive significant policy changes, making a tangible difference in the fight against addiction. Through this campaign, we’re not just collecting signatures; we’re inspiring hope and accountability. It’s about empowering individuals and communities to believe in and strive for a tobacco-free future."

The "Nasha Mukti Indradhanush Abhiyan India" campaign unites healthcare professionals and citizens to combat addiction, driving significant policy changes. With growing support, the campaign aims for a healthier, addiction-free India. The collected signatures and stories are shared with health organizations and policymakers, including the Prime Minister’s Office, to advocate for stringent tobacco cessation measures and improved public health policies.

The campaign is dedicated to freeing individuals from tobacco, drugs, alcohol, and smartphone addiction. It strives to ensure good health and well-being for all, in alignment with Sustainable Development Goal-3. By raising awareness to dispel myths surrounding harmful addictions and offering guidance and support to individuals seeking better health, the campaign is implementing international strategies to combat addiction. Through a consultative approach, it develops successful intervention modules for smoking cessation and advocates for policies that promote harm reduction, aiming for an addiction-free India.

With its comprehensive strategy and widespread support, the "Nasha Mukti Indradhanush Abhiyan India" campaign is making significant strides towards a future free from addiction.



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