Dr. Achla Batra, President, National Association for Reproductive and Child Health of India  (NARCHI), describe about the issue of anemia in India and how this can be tacked. Anaemia is extremely common, affecting nearly one-quarter of the world’s population and often considered relatively harmless. However, it can be a serious condition with dire implications. Anemia.org is intended to promote meaningful conversations between patients and healthcare professionals about improved quality and more timely treatment of anaemia. In turn, patients can experience increased quality of life and better outcomes.